Staff Reporters
Nov 2, 2011

BBC Worldwide to expand in Southeast Asia

HONG KONG - BBC Worldwide is taking steps to strengthen its presence in Asia, including a new market launch and more channels in existing markets.

BBC Worldwide will enter Thailand next year
BBC Worldwide will enter Thailand next year

The company plans to launch in Thailand next January, where it will offer BBC Knowledge, BBC Entertainment, BBC Lifestyle and CBeebies. This move would come after the launch of BBC Knowledge, BBC Lifestyle and BBC Entertainment on Chung Hwa Telecom’s IPTV platform, MOD network, in Taiwan at the end of this month.

In Indonesia, BBC Lifestyle is now available on NexMedia. The existing portfolio in Indonesia, namely BBC Knowledge and CBeebies, currently rank ahead of all competitors in the market.

In addition to the new launches, the BBC is also broadening the content to Asian viewers of BBC Knowledge with the Lonely Planet series airing Free Rein, an original commission for BBC Knowledge from Lonely Planet’s production arm, would premiere next month. Top Gear will also be available when Season 18 begins airing next year.
 

Related Articles

Just Published

1 hour ago

Should PR firms be using DeepSeek?

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

21 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

21 hours ago

Japan Airlines campaign ropes in Liverpool football ...

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

21 hours ago

'Local with full autonomy': Ogilvy global leaders ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.