BBDO Proximity beefs up its creative team in Malaysia

According to Adoi, collectively, the three senior personnel have amassed years of valuable experience in delivering communication solutions across all media channels for a variety of brands.

Anand has been promoted to associate creative director of Proximity Malaysia to further strengthen Proximity's footprint in the Malaysian digital landscape. Anand first joined Proximity Malaysia a year ago as creative group head and was tasked with assembling a formidable creative team to elevate Proximity's creative standards. 

Marzuki has been appointed to the position of group account director to helm the newly assembled team tasked to address the needs of BBDO Proximity's growing business.

A graduate of Boston University, Marzuki first began his career at FCB, working on the major telco brand Tmtouch and launched the brand's first prepaid card within her first month. During her tenure there, she worked on multiple brands including Standard Chartered Bank, Yellow Pages and Samsung. 

Also joining Marzuki is Sng, who has been appointed group account director with immediate effect. Sng has almost two decades of experience in the advertising and customer relationship management industry.

He started his career at Ogilvy as a fledgling account executive before joining Wunderman, followed by Ogilvy One. Prior to this, Sng was with BBDO Proximity Malaysia for more than four years, working on the KFC business. He has returned to BBDO to support the agency's new business developments.