Benjamin Li
Feb 4, 2013

BBDO Proximity relocates two ECDs to expanded roles in Greater China

GREATER CHINA - Following the departure of BBDO Beijing ECD Ng Tian last August, BBDO Proximity has restructed its creative leadership team by relocating current ECD’s Arthur Tsang and Vincent Pang to new, expanded positions in Greater China, effective this month.

Arthur Tsang relocates to Beijing
Arthur Tsang relocates to Beijing

Tsang has been appointed ECD for BBDO/Proximity Beijing, where he will lead the creative work on brands including Mars, Mercedes-Benz, HP, Blackberry and Haier.

He moves from Hong Kong, where he was ECD for BBDO/Proximity South China for three years, responsible for a number of high-profile campaigns, including the award-winning Wrigley’s Extra campaign ‘Extra flavours of life’.

Following Tsang’s move, Pang (pictured below) has been appointed ECD for BBDO/Proximity South China, where Wrigley's is the largest client. Pang, most recently ECD of BBDO Shanghai, is an award-winning creative leader and has also worked at McCann Erickson, Y&R and Saatchi & Saatchi.

Both will continue to report to Leong Wai Foong, ECD, Greater China for BBDO/Proximity.

Tze Kiat Tan, MD of the agency, explained to Campaign Asia-Pacific that when looking for a replacement for the Beijing ECD role, the agency looked to its internal talent first. "Pang has previously worked in Hong Kong and South China for over five years, and [Tsang] wants to take the challenge, so it's a natural move for us."

Reported last September, Saatchi & Saatchi has recruited Ng Tian It as executive creative director for its Beijing branch to head the Lenovo, Ikea and Cofco accounts.

Source:
Campaign China

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