BBDO Proximity wins Soo Kee’s branding business

The new campaign from BBDO Proximity will launch with print, in-store and BTL. There are follow up phases planned that will expand the campaign to other channels.

“This is our first engagement with Soo Kee. Being chosen by a jeweller for the craft and detail we put into the work is something we’re very proud of,” said Jonathan Teo, executive creative director at BBDO Proximity.

Commented Kate Ang, brand manager at Soo Kee Jewellery, "We were very excited with the ideas presented by BBDO Proximity and feel they were best equipped to bring this promise to life in our communications.”