BBDO Singapore promotes creative duo Boyd Champness and Brad Wilson

Champness takes over as creative director on Mercedes-Benz, while Wilson has been made associate creative director on Guinness. Collectively, the duo will be responsible for the creative output on both accounts.
 
BBDO Proximity creative chairman Danny Searle said, “We call them the b-team, Brad and Boyd. But they’re fast becoming one of our a-teams. They’re doing some really nice work as a pair. They solve the big problems. They’re quick, and our clients love them."
 
Champness, who has been overseeing the Mercedes-Benz account for the past six months, said, “There are few accounts left in this day and age that appreciate the written word and Mercedes-Benz is one of them. Which is why, as a writer, it’s both an honour and privilege to head up this marquee account.”
 
Wilson added, “We've been doing some great work for the agency with Danny on both Mercedes and Guinness. It's nice to be recognised."