BBDO Taiwan takes MSN brand image

BBDO Taiwan will put together a campaign including advertising, online, PR and events.

Leslie Chu, GM of Microsoft Online Services Group, Hong Kong, Macao and Taiwan, pointed out that the challenges for the new agency including changing MSN brand perception.

“Since MSN stands for Messenger in Taiwan, the goal is to give the MSN brand a new flavour. MSN does not only have Messenger but provides MSN content and social networking,” said Chu.