BBH Asia-Pacific promotes managing director John Hadfield to CEO

Based in Singapore, Hadfield has spent the last four and a half years as managing director of the office. He joined BBH London in 2003 to run the Unilever Personal Care Business across Europe.

During his tenure, the network’s Asia-Pacific business tripled in size and landed coveted accounts including global appointments for the Singapore Tourism Board and Perfetti van Melle’s Chupa Chups, as well as regional work for Coca-Cola, Bloomberg Television and Unilever’s Surf laundry detergent.

Hadfield will report to BBH group CEO Simon Sherwood.

On the promotion, Charles Wigley, chairman of BBH Asia, said: “It’s fantastic when someone’s next steps are so clear. John’s record here has been exemplary against all counts – the work, the business, the spirit of the company.”