SINGAPORE - Bintan Resorts International has appointed Saatchi Lab as its agency of record following a three-way pitch.
Bintan Resorts is an integrated tropical beach resort that aims to be the most innovative and premier resort development and management company in Asia.
Lionel Goh, general manager of Saatchi Lab, said the agency will work to make Bintan Resorts a place to live, invest and play for the global citizen.
He said, "For the agency, the assignment allows us to showcase our expertise in destination marketing, investment marketing, retail and F&B, all into one.”
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