Brand marketers face unique challenges in Myanmar with COVID-19

Even as COVID-19 continues to leave a trail of tragedy in its wake, Myanmar is just waking up its full effects. However, as the country's consumers begin to confine themselves at home and follow the consumption habits of other countries worldwide, marketers will need to deal with new twists in the Myanmarese consumption story. 

According to new findings from a survey from martech firm Humology, brands may face a challenge addressing consumers in this country on social media, since trust in this medium is limited. 

Instead, marketers are best served focussing on other categories where they can target consumers. For example, this survey reveals that online video has seen a sharp spike recently. 

Elsewhere, categories such as gaming too have seen a sharp uptake in consumer interest, providing new avenues for marketers and brands.