BRI calls a creative pitch

Sources suggest that the bank is on the lookout for a creative agency.

to handle its savings account and has approached several agencies to submit credentials. It is believed that BRI will select several agencies after this stage for briefing.

The incumbent agency on the account is Matari Advertising.

In April this year, BRI appointed local shop Oze to handle its consumer loan product after a five-way pitch that involved Ideasphere, Octocom, Onecom and Sphere. 

In July last year the bank placed the creative and media duties for its rural savings product Simpedes - worth over US$2 million - with Havas agencies Euro RSCG and MPG Indonesia, respectively.

BRI has the widest network in Indonesia and tends to focus on district capitals in relatively well-developed areas.