Asiya Bakht
Mar 3, 2010

Telkom shortlists four agency pairs; Euro RSCG and MPG decline the pitch

JAKARTA - Telkom (PT Telekomunikasi Indonesia) is believed to have shortlisted four agency pairs, including Hakuhodo and Carat, Grey and Grey Media, BBDO and OMD and incumbents Bates and Mindshare.

Telkom PT Telekomunikasi Indonesia
Telkom PT Telekomunikasi Indonesia
The shortlist sees the other incumbent pair, Euro RSCG and MPG, out of the review. Euro, which has held the account for eight years, said it had declined to pitch for the business this time around due to Telkom's own regulations.

Telkom initiated a full-service pitch in November last year. Its RFI is understood to have generated a response from at least 20 agency pairs.

Bates and Mindshare won a piece of Telkom's business in 2007, while Euro RSCG and MPG have been handling another part of the business for a longer spell. Telkom's last pitch was via an e-auction.

The current pitch is part of a statutory review periodically held by Telkom. Usually Telkom reviews have been conducted on an annual basis. However, the company has not held a review for the past two years.

Telkom is a semi-privatised company in which the Government holds a majority stake. It currently holds a monopoly on local and long-distance telephone services in Indonesia. Telkom has 15 million fixed phone subscribers and 50 million mobile phone subscribers.

The country’s fixed-line penetration is low at around 12 per cent as of early 2009. However, its mobile market has been expanding at an annual rate of close to 50 per cent this year. The total mobile subscriber base had passed 130 million by January 2009, up from 12 million just six years earlier.

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

1 day ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.