Staff Writer
Aug 17, 2018

Brisbane wins hat trick of academic conferences

The Brisbane Convention Bureau snapped up three academic conferences to be held between 2020 and 2022 as part of its collaboration with University of Queensland.

The Eagle Street Pier in Brisbane.
The Eagle Street Pier in Brisbane.

The Brisbane Convention Bureau and University of Queenland's School of Languages and Cultures secured a trifecta of conferences worth over A$2.1 million (US$1.53 million) for the city's economy.

The events are the 9th International Conference on Intercultural Pragmatics and Communication (INPRA) in June 2020; the 6th Biennial Colloquium of the Languages and Cultures Network for Australian Universities (LCNAU) in November 2021; and the 6th International Conference on Conversation Analysis (ICCA) in July 2022.

All three conferences combined are expected to attract over 800 delegates across 11 event days. Juliet Alabaster, general manager, Brisbane Convention Bureau, said partnering with academics and industry professionals has been a key strategy of the bureau.

“That is one reason why we launched the Lord Mayor’s Convention Trailblazer Grant, which is so far supporting seven local researchers and professionals to attend leading international conferences to help us and our partners attract future rotations to Brisbane," said Alabaster.

Lord Mayor Graham Quirk pointed out that business events won by the bureau delivered over A$96 mil (US$70 mil) in economic impact to the city in the last financial year. 

“Every business event that flows into Brisbane supports our tourism and hospitality businesses including hotels, restaurants, service providers and retailers,” he said. 

Source:
CEI

Related Articles

Just Published

2 hours ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

6 hours ago

'Measurement is the new currency': OMG APAC's Tony ...

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

8 hours ago

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

8 hours ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.