Brother International Singapore appoints PR AOR

Brother International develops and manufactures printing, communication and digital imaging technologies.

The appointment will see the agency provide strategic counsel, media relations and product awareness as part of the retainer remit in the Singapore market. It will also support Brother in driving brand awareness and visibility in Singapore.

"We are confident that the team will provide us with a balance between strategic consultancy and creative execution to achieve this goal,” said Zerlinda Chong, head of marketing at Brother International Singapore. “We hope for this partnership to continually push the technology frontier into new and exciting directions.”

“As an established and trusted brand worldwide, Brother’s innovative and ‘customer first’ approach plays a critical role in empowering businesses and individuals across the board,” said Mayda Jutahkiti, general manager at The Hoffman Agency Singapore.

“We look forward to supporting Brother, creating higher brand visibility in this fast-growing and competitive business space.”

Brother International Singapore is the regional headquarters for Southeast Asia, with fully integrated sales, marketing and services capabilities. It has subsidiaries in Thailand, Philippines, Malaysia, Indonesia and Vietnam. The company declined to disclose the incumbent when contacted.