Campaigns Cebu will now be rebranded Campaigns & Grey Cebu, to reflect Grey Group’s majority stake acquisition last year.
The rebranding exercise is aimed at strengthening the company’s presence and positioning the office for local growth.
Yoly V. Ong, group chair for Campaigns & Grey, said that after Manila, Cebu is the Philippines’ “next growth engine” that will propel the country as an emerging global market player.
She said, “There is exponential potential for growth and untapped opportunities to be explored. Cebu is definitely the place to be right now.”