According to Trudi Sampola, managing director of Ikon Communications Melbourne office, the agency had attempted to renegotiate its contract with the floor covering retailer in line with the office's transformation plans.
"It came down to cost", Sampola told Campaign Asia-Pacific and Mumbrella.
Sampola joined Ikon Melbourne in December 2011 and was tasked with carving out a centre of excellence in Melbourne based around principles of fairness and transparency, great service and great people. This, said Sampola, comes with a price tag.
OMD had no comment to make regarding Ikon's statement.
According to OMD the US$4.7 million account will be handled by the 'OMD Home' team which also manages clients such as the Dulux Group, Beacon Lighting and Meyer Cookware. OMD will take over media responsibilities for Carpet Court with effect from 1 October.
“We have been working tirelessly this year to reposition our brand and differentiate ourselves from our competitors," said Natasha Gallardo, national marketing manager at Carpet Court."We are confident we are heading in the right direction."
Mumbrella also noted that The Carpet Court shifted its account in March from Mediabrands' Initiative to Ikon due to client conflict with Initiative's client, Bunnings.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
