CASE STUDY: Big hits for Oishi Green Tea Boobs viral

Background

Oishi is a popular tea brand among young people in Thailand. It is hoping to generate more fans for its Oishi Green Tea Slim C600.

Aim

The client briefed Y&R Bangkok to create a new communication channel for Oishi Slim Green Tea in a low budget but impactful way.

Execution

Y&R Bangkok created a viral campaign from a regular fantasy that women have: to transform their tummy fat into a bigger bust size.

The ‘Oishi Green Tea Boobs’ video showcases a woman walking into the bathroom with a flabby stomach. A chubby girl smirks next to her thinking the woman will never get rid of the stomach fat. But through a few vigourous pushes, the woman successfully pushes the fat upwards to make her chest bigger.

The voice over says: “It doesn’t happen to everyone. Try Oishi Slim Green Tea.”

Result

Launching on 1 July, the video has reached 2,546,314 views on YouTube. It has been shared 99,173 times.

The video has been shared 98,047 times on Facebook, and has generated 986 tweets and reached 140 blog posts.

The video also reached an international level from sites around the world. 45 per cent of these sites are in English, 26 per cent in Portugese, 16 per cent in Spanish and 14 per cent in French.

Credits:
Project Boobs
Client Oishi Group PCL.
Creative agency Y&R Bangkok
Chief creative officers Trong Tantivejakul, Marcus Rebeschini
Executive creative director Chokechai Kasemsripitak
Creative director Jirasak Tungkanopas
Art directors Jirasak Tungkanopas, Marcus Rebeschini
Copywriters Katesuda Yimcharoen, Chokechai Kasemsripitak, Trong Tantivejakul
Agency producer Kamonthip Pa-obthong
Production company Friday club
Film director Prayoot Jaturunrasmee
Editor Matad Co
Sound design, music Cine Digital Sound Studio Co
Account servicing Tida Vibulvanich, Ratanawadee Lertviriyavanich, Kanang Wichitsakonkit, Darunrat Vasanachitt
Exposure Online