Marketing The Work
Staff Reporters
Jun 30, 2010

CASE STUDY: Canon appeals to entry level photographers

Canon took a different approach to maintain its lead and appeal to entry level photographers as a new consumer group with a limited understanding of technology.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

VML & Ogilvy Japan names co-CEOs

2 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

3 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

4 Meta's APAC chief Dan Neary steps down after more than a decade

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads
Nov 7, 2023
Liana Cafolla

Case study: How Finn Partners Singapore measured ...

Case study: How Final Fantasy reached new players on its 16th game
Aug 16, 2023
Brandon Doerrer

Case study: How Final Fantasy reached new players ...

Cameras: Mobilising the amateurs in Asia
Jun 29, 2010
Michael Hoare

Cameras: Mobilising the amateurs in Asia

How Ponos' Battle Cats clawed back more than a million lost players
Oct 17, 2024
Nikita Mishra

How Ponos' Battle Cats clawed back more than a ...

Just Published

Women to Watch 2024: Margaret Key, MSL
1 day ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
1 day ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Common Interest acquires Amplify to 'empower creativity'
The Information
1 day ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.