Jenny Chan 陳詠欣
Mar 9, 2015

CASE STUDY: How DBS HK used data to reduce cost of acquisition

HONG KONG - DBS applied programmatic buying to its digital campaigns and achieved an average CPA (cost per acquisition) of 53 per cent less than the industry average by employing both third-party and internal CRM data.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 hours ago

DoorDash makes bid to buy Deliveroo

The takeover talks come as consolidation within the food delivery service space gathers momentum.

6 hours ago

Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

6 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

6 hours ago

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.