The Work
Staff Reporters
Jun 21, 2012

CASE STUDY: How Nescafé optimised its Facebook presence in the Philippines

MANILA - Nescafé worked with MRM to inject life into its stagnant Facebook page in the Philippines, a well developed but highly competitive market for coffee brands.

The initiative contributed to a sales increase of nearly 10 per cent

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

How Trust Bank went from zero to a million customers in less than three years

7 How Trust Bank went from zero to a million customers in less than three years

Lululemon hands media account to GroupM in key Asian markets

8 Lululemon hands media account to GroupM in key Asian markets

Six agencies pitch for Emirates' $126 million global media account

9 Six agencies pitch for Emirates' $126 million global media account

WPP set to drop GroupM brand in media shake-up

10 WPP set to drop GroupM brand in media shake-up

Related Articles

Facebook takes down networks in China and The Philippines for misleading content
Sep 23, 2020
Rahul Sachitanand

Facebook takes down networks in China and The ...

MRM names Ed Kim as global chief commerce officer
Oct 25, 2023
Lisa Lacy

MRM names Ed Kim as global chief commerce officer

MRM appoints Jonathan Beh as China CEO
Aug 28, 2023
Minnie Wang

MRM appoints Jonathan Beh as China CEO

Facebook, YouTube most popular social media platforms for product discovery: report
Feb 19, 2025
Joseph Arthur

Facebook, YouTube most popular social media ...

Just Published

Apple leads as US dominates Kantar's Top 100 Global Brands
18 hours ago
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Microsoft to retire Xandr DSP in favour of an AI-powered future
18 hours ago
Joseph Arthur

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
The Information
18 hours ago
Gideon Spanier

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
1 day ago
Minnie Wang

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.