Marketing The Work
Staff Reporters
Aug 3, 2010

CASE STUDY: Kraft's Tiger Biskuat makes dreams come true in rural Indonesia

Tiger Biskuat of Kraft Foods Indonesia initiated the 'Dream Team of Biskuat Macan Indonesia' social outreach initiative to offer football training to rural Indonesians and allow them an opportunity to participate at the Soccer Festival.

Kraft Food's Tiger Biskuat and Saatchi & Saatchi launched a campaign to bring football to rural Indonesians

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