The tool, known as 'Big Foot' assesses influence and ranking of Facebook pages using its own evaluation index, which includes measures of engagement, loyalty, fans and TAT (talking about this).
The platform offers real-time ranking in 109 categories such as electronics, IT, automobiles, financial institutions and government organisations. The tool provides comparison analysis over 1,600 Facebook pages to inform marketing strategies.
“We try to make standardised ranking of Facebook pages by analysing the quantitative data from a variety of perspectives through data mining,” said Jang Byoung-su, CEO of UX Korea. “Big Foot enables the company or government organisation to use Facebook pages systematically through scientific data.”
Moon Kyoung-ho, Medicom’s managing director, said the evaluation system will be applicable to global Facebook Pages as well as South Korean Facebook pages. The page analysis can be requested by Facebook users whose pages are not included in the system.
The two firms plan to provide Facebook consulting service in South Korea and expand to the APAC region gradually. They also plan to expand their analysis services into other social-media sites, such as blogs, Twitter, YouTube, Google+ and Pinterest.
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