Staff Reporters
Aug 25, 2011

Changi Airport Group appoints Weber Shandwick as AOR

SINGAPORE - The Changi Airport Group has appointed Weber Shandwick as its PR agency-of-record, following a competitive tender process.

Changi Airport Group appoints Weber Shandwick as AOR

The agency will take the account on a two-year contract, beginning 1 August, 2011.

The Changi Airport Group (CAG) manages all commercial and operational activities at Changi Airport in Singapore, which, over its 30-year history, has become the world’s most awarded airport.

It says Weber Shandwick will be charged with helping to promote the airport globally as a vital aviation and retail hub for Asia, as well as supporting the airport’s crisis communications plans. The firm will also contribute to special events and projects and provide strategic counsel.

“The aviation industry is facing challenges from a variety of sources, and is diversifying geographically as well as commercially in order to develop new businesses and grow," said Baxter Jolly, vice-chairman Asia-Pacific, Weber Shandwick. "We are being tasked with creating innovative communications ideas to help CAG reach new audiences effectively.”

Related Articles

Just Published

1 hour ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

1 hour ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.

5 hours ago

Mars to switch $1.7 billion media account out of WPP

Review concludes after an eight-month competitive process.

22 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.