Omar Oakes
Nov 24, 2016

CHI wins McVities and Godiva's international accounts, including India

CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.

CHI wins McVities and Godiva's international accounts, including India

WPP shop Geometry Global pitched for both brands alongside CHI & Partners and won their international shopper marketing business as part of the process.

Pladis, a subsidiary of the Turkish food company Yildiz, owns both McVitie’s and Godiva but the two sets of brand teams held their reviews separately. The Observatory International was involved in both pitches.

Adam & Eve/DDB was involved earlier in the McVitie’s pitch, and Mother was also involved in Godiva.

The international business for McVitie's does not affect the UK ad account, held by Grey London. The key markets for CHI and Geometry Global’s new brief include the US, United Arab Emirates, Nigeria, Germany and India, where CHI operates under JV Bates CHI & Partners. 

However, CHI and Geometry Global’s Godiva work will run in the UK. Pladis is planning to launch a premium Godiva chocolate bar in British supermarkets next year.

Yildiz created Pladis in June this year. It includes the rest of the former United Biscuits business, alongside McVitie’s, as well as Ülker and DeMet’s Candy Company.

CHI and Geometry Global declined to comment. Pladis had not responded to request for comment at the time of publication.

 

Source:
Campaign UK

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

9 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?

17 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

17 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.