Jessica Goodfellow
Nov 17, 2020

WPP to fold Geometry into VMLY&R: Leaders give first glimpse into new commerce company

In an interview with Campaign, the global CEOs of Geometry and VMLY&R explain the thinking behind the new venture, which forms part of Mark Read's broader plan to make commerce a "powerhouse capability" within WPP.

VMLY&R Commerce will be led by Beth Ann Kaminkow, currently global CEO of Geometry.

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