Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific

Lyons has been tasked to continue to grow Leo Burnett & Arc shopper marketing and retail business.

Lyons has spent five years at Fosters Australia where he was responsible for brand, merchandising and retail growth strategy. He oversaw over 200 store conversions, and under the Foster's brand umbrella was responsible its Australian division, which comprised of 130 business units and 270 retail outlets.

Lyon went on to join Ogilvy & Mather in Beijing as Asia regional business director, retail, for both Motorola and Michelin and was subsequently engaged to work on the Dell Business as the global retail lead on North America, China and India in Enfatico.

Lyon is joined by Charlise Chen as shopper marketing creative director. Based in Singapore, Lyons and Chen will operate across all markets of this region.

Chen began her career working on shopper-dependent businesses including Guinness, Horlicks, Carrefour, Dunhill, Pantene, Head & Shoulders, Pampers and Oral B.

Prior to Leo Burnett, Chen worked in Malaysia, Vietnam and China at agencies including G2/Grey and Saatchi & Saatchi.

On the appointments, Jarek Ziebinski, president of Leo Burnett/Arc Worldwide Asia-Pacific said: "Leo Burnett global network with our deep and the latest shopper marketing knowledge and applications will fully support Lyons and his team to achieve our aggressive goals in Asia-Pacific. The appointments underline our focus on shopper and retail marketing as one of the pillars of profitable business growth for us and our clients."