David Blecken
Nov 11, 2008

City Chain picks JWT for mass market watch branding

HONG KONG - Hong Kong-based jewellery retailer City Chain has appointed JWT Hong Kong as regional creative partner for its Solvil et Titus watch brand, following a pitch that included incumbent Bates141 and Leo Burnett.

City Chain picks JWT for mass market watch branding
JWT will work alongside group subsidiary agency Contract to raise awareness of the brand among females aged between 20 and 35. Solvil et Titus is a affordable Swiss watch company that is owned by City Chain.

City Chain operates stores in Hong Kong, Macau, China, Thailand, Malaysia and Singapore.

The new work for Solvil et Titus is expected to roll out in July next year.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.