Click True set to improve online services for Nikon Singapore

Nikon Singapore is currently reviewing its digital offerings and aims to effectively use its website, search and social media channels to drive conversions. Click True is charged to create marketing initiatives to drive traffic to the regional websites.

"We want to see the magic our customers are creating with the imaging technology we’ve come up with, and we also hope that they’ll find it easy to provide us with feedback so that we’ll keep improving,” said Daren Tan, senior manager of the international imaging department at Nikon Singapore.

Dr Jackie Lee, CEO of Click True added: "The digital camera industry is an extremely competitive one, with big and small players vying for the same consumer dollars.Coupled with ever changing technology and product innovations, digital camera manufacturers are always faced with the challenge to educate the marketplace on the latest products in a very short time frame."

Jereme Wong, COO of Click True also comments that the company will “develop a holistic online marketing strategy for them, set up and optimise their paid search campaigns, and develop and build their social network profiles, along with a social media engagement strategy.”

Click True has forged several partnership this year including teaming up with Media Cliq in Malaysia for traffic and branding solutions, becoming a Google Ad Words certified partner and entering a strategic partnership with Briq Communications in Singapore.