Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 27, 2012
Coca-Cola, Adidas and McDonald’s lead Olympic perception in China: R3
BEIJING - Coca-Cola has scored 15 per cent higher on awareness for the 2012 London Olympics than it did four years ago, the highest recall among Olympic athlete endorsement campaigns, according to a new study by marketing consultancy R3.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 24, 2019
Our five favourite Olympic ad campaigns of all time
Sep 23, 2024
McDonald’s China’s CGO on 'kidult' marketing and ...
May 10, 2021
Adidas and Nike sales plummet following boycotts
Just Published
16 hours ago
The world isn’t a studio Ghibli film (yet), but ...
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.
16 hours ago
Brands are addicted to data and it’s killing creativity
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
16 hours ago
EssenceMediacom breaks $100 million mark in first ...
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
20 hours ago
Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.