Staff Reporters
Aug 27, 2012

Coca-Cola, Adidas and McDonald’s lead Olympic perception in China: R3

BEIJING - Coca-Cola has scored 15 per cent higher on awareness for the 2012 London Olympics than it did four years ago, the highest recall among Olympic athlete endorsement campaigns, according to a new study by marketing consultancy R3.

Foreign brands topped the rankings as the most recalled sponsors this past quarter.

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