Contagious gives Santa's reindeers a break this Christmas

Instead of the usual festive fanfare, the creative at the flagship bus shelters outside The Heeren and Lucky Plaza shows the leader of Santa’s reindeers chilling out by the beach and enjoying a pampering at the spa.

Creative Partner at Contagious, Elliot Townson, commented, “As the iconic Kit Kat brand has a fun and quirky personality, we decided to complement the Orchard Road trimmings by creating pieces of outdoor branded entertainment in order for the brand to bring smiles to the faces of consumers. This year, we think Santa’s hard-working reindeers deserve to ‘have a break’.

In addition to the flagship bus shelters, Contagious has transformed part of Dhoby Ghaut MRT station and campaign executions can also be seen inside MRT trains.

Mindshare Singapore is the media agency in charge of media planning and buying.