branding
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Performance vs. branding? You're asking the wrong question
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
Is brand sponsorship enough for Asian sports?
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
Landor: Tap branding as the key to corporate transformation
Landor's APAC president Lulu Raghavan says one's brand can make up to a third of the total value of a company.
Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Is Gen Z rewriting the marketing playbook?
Born into a world of unprecedented access and excess, Gen Z is reshaping the rules of engagement. Brands now face the realities of cancel culture, fleeting attention spans and a demand for authenticity. But are today’s challenges really so different from the past?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
