KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.
Coway is a leading household name in South Korea and although new to the Malaysian market, the brand is entering into an aggressive growth phase.
BBDO/Proximity has been charged to strengthen its brand and enhance its competitiveness in the local Malaysian market.
Given that Coway called for an integrated pitch, BBDO/Proximity Malaysia collaborated with Zenith Malaysia for the account win.
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