CHINA - AB InBev has held a creative pitch for its Sedrin Beer brand in China, in which incumbent agency JWT, plus The Gate, Y&R and Bravo participated.
R3 is the consultant monitoring the pitch, and the decision is expected in three weeks.
Campaign Asia-Pacific reported in September that Starcom won the AB InBev media planning and buying duties in China after a recent review that included the incumbent agency MediaCom.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)