Staff Reporters
Jun 21, 2018

Creative Ecommerce winners: Cannes Lions 2018

McCann Mumbai's 'Sweet Change' campaign for Paytm triumphs in the Creative Ecommerce category, winning a Gold and Silver Lion.

McCann Mumbai's 'Sweet Change' campaign for Paytm won Gold and Silver Lions at Cannes
McCann Mumbai's 'Sweet Change' campaign for Paytm won Gold and Silver Lions at Cannes

The Grand Prix for Creative Ecommerce went to McCann for the 'Xbox Design Lab Originals: the Franchise Model' campaign for Microsoft. 

Judges also awarded 4 Gold Lions, 4 Silver Lions and 7 Bronze Lions: APAC took home three of these. 

India — specifically McCann India in Mumbai — won both a Gold and a Silver Lion for their 'Sweet Change' e-wallet campaign for PayTM (see below). 

Australia also won a Bronze Lion, taken home by Che Proximity in Melbourne for their 'Making the List' campaign for Lego. 

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.