The appointment came after a closed pitch called early this year, seeing the agency developing a 360-degree marketing campaign for the brand in Malaysia and Indonesia.
Creative Juice will also revamp the brand's website. It has started works on BTL and direct marketing. The print advertisement will be launched soon.
“We believe strongly in creating a happy fitness culture, about being honest, and that it should be transparent in their communications,” Sa’ad Hussein, managing director of Creative Juice KL, said. “Essentially, it’s your gimmick-free fitness.”
Jatomi Fitness Clubs has two clubs in Kuala Lumpur, and it is looking to open a club in Penang soon.
Carrying the tagline ‘Love the Feeling’, Elaine Jobson, director at Jatomi said the brand aims to be a 21st century club and provides an enjoyable experience for members.
A spokesperson from Creative Juice KL said the biggest challenge is to educate 96 per cent population in Malaysia who do not exercise, although they know the benefit of it.
“Consumers should always enjoy exercise and education is very important. We will tell them of the club’s exercise programmes that effective and cost-efficient,” she said.
Jatomi Fitness Clubs is founded by Fitness First entrepreneur Mike Balfour. It plans to open 50 clubs across Asia by 2014.
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