Creative Q&A: TBWA creative Chung Khim Chong

How did you get into advertising?
I failed every subject in school except for life drawing.

What was your first ever ad?
A 2 for 1 deal!

Which ad do you wish you'd made?
Too many of them.

What was your worst job ever?
SBGM9301.

What qualities do you look for in a prospective employee?
Someone who reminds me of myself, looks-wise.

What does it take to impress you?
Make me hate you in a good way.

Where do you go to be inspired?
Anywhere that allows me to smoke.

Who do you consider to be a creative genius?
Whoever came up with crossing a mastiff and a bulldog, resulting in the boxer breed.

If you were not working in advertising, where would you work?
The zoo.

What is your guilty pleasure?
Xxx.

What would you like to be in a next life?
A really pampered pooch.

What is your favourite word?
Is not me!

What is the first thing you do when you wake up?
Try to remember what I just dreamed about...

Worst haircut you've ever had?
The coconut.

What's your favourite song lyric?
I tried to find you but you were so far away.
I was praying that fate would bring you back to me.
Someday, someday, someday... Ooh, you're in love.
Wilson Phillips