Advertising News The Work
Madhavi Tumkur
Aug 13, 2010

Daihatsu retains OZE to market Terios SUV in Indonesia

JAKARTA - Japanese car maker Daihatsu Motor has handed the integrated campaign for its Daihatsu’s SUV vehicle Terios to OZE, following a three-way pitch which included DDB, Grey and Dwi Sapta.

Daihatsu is the most selling car in Indonesia beating Toyota
Daihatsu is the most selling car in Indonesia beating Toyota

OZE has handled Terios since its launch in 2006 through the umbrella campaign ‘Play your wild side’ which have proven extremely popular and boosted sales for the automaker.

Post-campaign research by Astra World indicated that top Japanese automaker Toyota was forced to bow to Daihatsu as the Terios booked higher sales.

"Toyota has always been a market leader, but through our campaign, we were able to secure the lead position in Indonesia. This has given the client the confidence in reinstating us for its new campaign, starting in October 2010," said Omar Faqih Shahab, business development director at OZE in Indonesia.
OZE's new campaign will promote Terios SUV's new features and look. 

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