Racheal Lee
Sep 2, 2011

Daihatsu Indonesia calls pitch for new car launch

JAKARTA - Japanese carmaker Daihatsu Motor is believed to have invited four local creative agencies for a pitch for the launch of a new SUV model.

Daihatsu will launch a new SUV in Indonesia next year
Daihatsu will launch a new SUV in Indonesia next year

Among the agencies invited to pitch are Fortune, Oze and DM Pratama, for the new product, an SUV (sports utility vehicle) due to be launched next year. The name of the new model is still unconfirmed.

In August last year, Daihatsu handed the integrated campaign for another SUV vehicle, Terios, to Oze, following a three-way pitch which included DDB, Grey and Dwi Sapta.

The agency has handled Terios since its launch in 2006 through the umbrella campaign ‘Play your wild side’.

According to a survey compiled by Nielsen in partnership with Campaign, Daihatsu is Indonesia's fourth most popular automotive brand, behind Toyota, Honda and BMW.

Related Articles

Just Published

14 hours ago

The madness of US election advertising, where it's ...

The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing everything at the wall to see what sticks, says Éric Blais in his latest Free to Disagree column

17 hours ago

Amazon ad revenue growth outpaced retail sales in Q3

CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.

2 days ago

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

2 days ago

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.