Racheal Lee
Sep 2, 2011

Daihatsu Indonesia calls pitch for new car launch

JAKARTA - Japanese carmaker Daihatsu Motor is believed to have invited four local creative agencies for a pitch for the launch of a new SUV model.

Daihatsu will launch a new SUV in Indonesia next year
Daihatsu will launch a new SUV in Indonesia next year

Among the agencies invited to pitch are Fortune, Oze and DM Pratama, for the new product, an SUV (sports utility vehicle) due to be launched next year. The name of the new model is still unconfirmed.

In August last year, Daihatsu handed the integrated campaign for another SUV vehicle, Terios, to Oze, following a three-way pitch which included DDB, Grey and Dwi Sapta.

The agency has handled Terios since its launch in 2006 through the umbrella campaign ‘Play your wild side’.

According to a survey compiled by Nielsen in partnership with Campaign, Daihatsu is Indonesia's fourth most popular automotive brand, behind Toyota, Honda and BMW.

Related Articles

Just Published

3 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

3 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

2 days ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.