Daimler: no Mercedes-Benz pitch in Singapore

SINGAPORE - Daimler South East Asia has clarified that the company is not holding a media pitch for Mercedes-Benz in Singapore.

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Daimler: no Mercedes-Benz pitch in Singapore

Earlier this week Media reported that the company had launched a pitch. However, a statement from the company read: “Daimler SEA would like to clarify and confirm that no formal invitation to pitch for the media account in Singapore has been issued.”

The spokesperson added: “We have built a strong and successful partnership with MEC over the past nine years and, contrary to the report, we have not put MEC on notice. Daimler head office in Germany sets the tone for agency relationships. Daimler Germany recently appointed MEC as AOR over the incumbent Omnicom agency."

Previously, local industry sources had speculated that a distributor for Mercedes-Benz was on the lookout for a media agency in Singapore.

Recently in its home market in Germany, Daimler shifted its US$203 million media business to MEC , following a pitch with the incumbent agency PHD.

The Daimler business in Germany includes the Mercedes-Benz, Maybach, AMG, Accessories and Corporate Daimler brand.

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