Jenny Chan 陳詠欣
Jan 7, 2014

Dentsu Greater China formalises communication-planning unit

BEIJING - It is hard to sweat the details if you don't have the big picture. That is why Dentsu has launched a new service to provide a top-down approach to planning and research for both existing and potential clients in China.

© Reuters

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Women to Watch 2024: Sue Lin Tan, Oliver+

A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.

1 hour ago

India's ad body changes influencer rules for health ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.

2 hours ago

Vaseline’s new skincare campaign shields gamers ...

64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.

12 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.