TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.
Campaign Asia-Pacific covered the pitch news on 25 June. In August, JWT and Dentsu were invited for the final round of pitch presentations. BBDO was the incumbent agency.
Chiwei Pan, account director of Dentsu (Taiwan), said the agency could not comment due to a non-disclosure agreement.
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