Benjamin Li
Jun 25, 2013

Watsons Personal Care Stores calls creative pitch in Taiwan

TAIPEI - Watsons Personal Care Stores has called a creative pitch in Taiwan, and most of the 4A agencies were invited to attend the initial pitch briefing sessions yesterday and today.

Watsons Personal Care Stores calls creative pitch in Taiwan

An undisclosed source close to the pitch told Campaign Asia-Pacific that JWT, BBDO, David, TBWA and Dentsu have sent representatives to the briefing meetings yesterday and today. The pitch does not involve the brand's media business.

The pitch meetings are scheduled for late July.

BBDO has been the incumbent creative agency for more than four years. Publicis, David and Ogilvy have previously worked on the account.

Watsons, which is owned by Hong Kong-listed Hutchison Whampoa, has more than 450 stores and is the biggest personal-care brand in Taiwan.

Another industry source said: “In Taiwan, the overall consumer spending confidence is not so high and has become more conservative. Personal-care store brands have also been facing increasing competition from hypermarkets and supermarkets, as well as convenience stores as they also carry similar product ranges.”

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

7 hours ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

7 hours ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.