Watsons Personal Care Stores calls creative pitch in Taiwan

An undisclosed source close to the pitch told Campaign Asia-Pacific that JWT, BBDO, David, TBWA and Dentsu have sent representatives to the briefing meetings yesterday and today. The pitch does not involve the brand's media business.

The pitch meetings are scheduled for late July.

BBDO has been the incumbent creative agency for more than four years. Publicis, David and Ogilvy have previously worked on the account.

Watsons, which is owned by Hong Kong-listed Hutchison Whampoa, has more than 450 stores and is the biggest personal-care brand in Taiwan.

Another industry source said: “In Taiwan, the overall consumer spending confidence is not so high and has become more conservative. Personal-care store brands have also been facing increasing competition from hypermarkets and supermarkets, as well as convenience stores as they also carry similar product ranges.”