Dentsu Utama names creative director

Reporting to executive creative director Hisham Sahudin, Mohamed-Nor will be responsible for driving and delivering creative work for clients, including Honda, Panasonic, I&P and Unicharm.

With more than a decade of industry experience spanning traditional and digital platforms, she was most recently with RAPP Malaysia as creative director.

A CRM specialist, she has led relationship marketing programs for local and regional clients such as Malaysia Airlines, AirAsia, Shell Singapore, British American Tobacco (Kent, Dunhill, Peter Stuyvesant, Pall Mall), P&G (Pantene, Gillette) and Tiger.

“I welcome the challenge to break new ground with the team at Dentsu Utama, not just in the interactive realm but across any medium,” Mohamed-Nor said. “Mediums don’t dictate an idea. It’s the idea that dictates the medium.”

Mohamed-Nor was one of the pioneers of the Direct Marketing Association of Malaysia (DMAM), masterminding the first DMAM Awards and the Speaker Series. She currently sits on the Kancil Awards creative council.