Ad Nut
May 14, 2015

Dettol makes hygiene into an infectious musical number

‘Dettol banega swachh India’, for Dettol by McCann Worldgroup.

Dettol makes hygiene into an infectious musical number

It may impinge upon territory already trod by Lifebuoy, but Ad Nut nonetheless finds this catchy Bollywood-style treatment of hand hygiene hard to dislike. 

Campaign India has the details.

 

Source:
Campaign Asia

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