Campaign India Team
Jun 10, 2021

Dettol salutes 'Covid protectors' by placing them on the label

In India, the brand has replaced its logo with pictures of the protectors along with their stories.

Dettol salutes 'Covid protectors' by placing them on the label
Dettol has launched a campaign titled #DettolSalutes. 
 
The campaign sees Dettol pay tribute to Covid-19 warriors by replacing its logo with an image of a 'Covid protector' along with their story. 
 
The brand has curated 100 such stories from across India and carried them on its liquid handwash packs. Dettol has also launched a website - www.DettolSalutes.com. This platform is created especially for people from across India to share stories and acknowledge Covid protectors in their midst by creating customised virtual packs and sharing it on their social media channels. 
 
Dilen Gandhi, regional marketing director, South Asia, health and nutrition, Reckitt, said, “True to Dettol’s legacy of being a protector, #DettolSalutes is our way of paying tribute to the many other protectors in the country. We believe these stories when shared, give a sense of much needed optimism among those seeing them. Therefore, as a brand, we have for the first time in Dettol’s history, given up our logo to share their actions. As the packs carry these stories, we believe they will also carry a message of hope across our country.” 
 
A total of 4 million #DettolSalute packs will be available across India from the third week of June. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

1 day ago

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

1 day ago

Can’t find a clean public toilet? Buktupup to the ...

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.