Diageo's James Thompson elevated to global role

A Diageo statement said the region’s net sales "virtually tripled in size" during Thompson's tenure, which included marketing tactics such as the opening of the Johnnie Walker Houses in Shanghai and Beijing, the launch of “The Voyager” and the introduction of John Walker and Sons’ Odyssey.

Thompson's experience in both the luxury and emerging markets will put him in a good position to lead Diageo’s luxury spirits portfolio, according to the company. 

The Diageo Reserve line includes Johnnie Walker Blue Label, Ciroc and Zacapa.

The appointment is effective immediately.

Thompson has worked at Diageo since 1994 in roles including president/general manager Guinness Canada, senior vice-president priority brands, Diageo North America, and president of global marketing for Vodka/Rum/RTD.

Campaign Asia-Pacific profiled Thompson in 2010.