DIARY: My media - Dirk Eschenbacher creative director, OgilvyInteractive, Beijing

The choices are not that big in Beijing. You get HBO, CNN, CNBC, StarWorld and ChannelV (and 76 regional and national Chinese channels). I watch the Simpsons and Futurama on StarWorld. Sex in the City is nice, but not worth staying in for. I watch CNN and CNBC in the mornings while getting up, but get seriously confused with the ticker lines.

Press

Of course I read media. I have come to like the South China Morning Post as it is one of the few real papers you get in Beijing. China Daily, which is free and can be found everywhere, keeps me up-to-date on national issues in grain output and stagnation in soil erosion.

Websites

Being truly interactive I have quite a repertoire of visited sites.

First of all there is threeoh.com, with new creative input every day.

Reservocation.com has a lot of value to the online creative community too, and we can't wait for k10k.net to come back to life. Salon.com is good for an intellectual afternoon, spiegel.de daily for world news in my mother tongue, clickz.com for industry updates, and there are always interesting publications on internet.com. I would visit cnn.com and bbc.co.uk frequently, but they are not accessible from the mainland.

Advertising

Naturally I am drawn to ads that have substance, are simple, have an idea, and let me enjoy the brand they stand for. I admit I read annuals, like Oneshow or Clio, and get ideas from them. Great ads inspire and are fun.

Radio

I replaced it with a combination of mp3 player and email and sms mailing lists.