Digital document library Scribd launches new global brand identity

Scribd, Inc has introduced a new global brand identity for its document-sharing platform, Scribd, in an effort to modernise its image and drive growth.

The redesign, created by Mother Design, updates the platform’s visual and user experience while maintaining its focus on knowledge-sharing.

The new branding moves away from bright, graphic-heavy visuals commonly used by tech companies, instead drawing inspiration from physical archives and libraries. The Scribd wordmark is now enclosed in square brackets, in a reference to the style of source lists and research materials.

A modified typeface includes bibliographic symbols, and the colour palette features warm, muted tones with green as a unifying accent—an element that has been part of Scribd’s branding since its launch.

Mother Design also aimed to simplify the user experience while emphasising Scribd’s role as a platform for in-depth learning. 

The rollout of the identity has begun across Scribd’s website and apps, supported by social media and marketing campaigns. Scribd, Inc plans to continue working with Mother Design throughout the year to further refine its brand presence.

Gemma Craven, vice-president of brand marketing at Scribd, Inc said, “We leaned into our successful partnership with Mother Design to honour Scribd's heritage as one of the first wave of internet brands, while celebrating the product's evolution into a fresh, necessary destination for knowledge seekers globally. This new brand identity reflects our mission to democratise the exchange of information, building a digital world of knowledge and interests that rewards users’ curiosity with deep discovery across every topic imaginable.”

Jo Tulej, creative director, Mother Design, added, “Scribd is a tool used by millions daily, with a content library of over 200 million documents. It offers a wealth of information, yet its incredible drive for knowledge sharing and discovery has often been overshadowed by a functional branding approach. In our collaboration with the Scribd team, we’ve created a brand positioning that encourages deeper understanding rather than hot takes, borrowing visual cues from physical archives and libraries. The new identity imagines Scribd as life’s bibliographer—a platform that gives people much-needed context to truly understand the big and small of everyday life.”