Creativity
Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
The digital experience was created by RGA UK.
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
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Creative Minds: Harshmeet Kohli on dedicating a year to dating for 'art’s sake'
A quirky final-year project and a bit of luck landed Lenskart's creative director her first gig at Ogilvy Singapore, and there's been no looking back since.
Spikes Asia 2025: In conversation with Mandy Neo
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
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DDB wins Grand Effie in Hong Kong
The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.
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Spikes Asia expands to year-round events, 2025 submissions now open
Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.
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WPP revenues grow marginally in Q3 after previous quarter fall
The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.
40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners
Cerruti’s unique method of encouraging ‘rebellion’ and conviction among her staff has led to the execution of excellent work backed up by a strong business case.
Licence to thrill: Corvette races the Melbourne streets in new campaign
Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
Campaign Agency of the Year Global Awards 2024: Entries now open
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
Creative Minds: Nina Gibbes on turning a year in New York into an ongoing design odyssey
From starting skincare Slack channels to Soundcloud deep dives, this RGA visual designer’s secrets to success include self-care, house music, and plenty of creative energy.
'Creative people make the world worth living in': David Droga on advertising's future
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
How Leo Burnett and McDonald's achieved five billion impressions in a single day
CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.
Accenture Song announces new ANZ leadership to fill Mark Green's shoes
Bronwyn van der Merwe and Matt Michael step into key leadership roles at Accenture Song ANZ following Mark Green's move to global CEO of Droga5.
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100 Plus rebrands as daily hydration drink in Malaysia
Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.
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Creative Minds: Brett Colliver swapped design for ads—and hit creative gold
Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
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Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, while FCB India was the creative agency for the campaign.
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Indonesian creators produce the most content in Southeast Asia: GroupM study
The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
Nearly half of Singaporean companies reluctant to hire employees with mental health conditions: ASEAN report
As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.
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