Creativity
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BBDO launches new global vision to focus on bolder creativity & impact
'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.
Micro dramas: Is the rags-to-riches medium a heartbreak for brands?
With their short duration and vertical format, micro dramas offer fresh entertainment to social media users. But as a marketing channel, they demand special consideration from brands.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
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How to put creativity back into media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
Creative Minds: Fachrul Rizal considers advertising his kitchen
Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.
A sweet KitKat break-time signal for Manila businesses
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
Perfume brand Creed ropes in famed ‘snow artist’
The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
'Everyone Must Go' tagline for NZ Tourism slammed
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.
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Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
Marubeni banks on J-Pop singer Ado's mystique in new commercial
In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.
Beloved global creative leader Ari Weiss dies at 46
Renowned for his leadership at DDB, BBH, and beyond, Weiss was the driving force behind some of the industry’s most fearless and celebrated campaigns.
Creative Minds: Sally Anderson is always asking 'how can we make it better?'
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
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2025 salary benchmarks: Marketing, creative, comms
MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.
Samsung says there’s an AI companion for every scenario
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
Duo the Owl died as he lived: unhinged
A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.
Campaign’s Super Bowl LIX showcase of big game and big game adjacent ads
Our round up of films from Super Bowl LIX includes tech firms like Meta, Open AI, and Google, and snack brands Doritos and Lay's.
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Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
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