Creativity
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
Why bringing APAC’s creative industry together matters more than ever
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
Actor Zhu Yilong and cellist Yo-Yo Ma front Lululemon's Lunar New Year film
For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.
Creative Minds: Maarten Kleinsma on why knowing old school craft makes for better creatives
From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative director wishes today’s creatives learned the same classic disciplines.
Rimowa welcomes the Year of the Horse with Peking Opera
The brand marks the season with a Tangma-inspired film led by Greg Hsu and Peking Opera artist Geng Qiaoyun.
Creative Minds: The copywriter who turned a cookware brief into a tribute to street chefs
She left her hometown without a concrete plan. Mi Nguyen now finds purpose as a storyteller who thrives under pressure, especially when spontaneity is involved.
Oppo hires Stagwell shops for Singapore
Agencies appointed as media and PR AORs following competitive pitch.
Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP
The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.
Discipline is the new disruptor in APAC's marketing future
More tools, more content and more data aren’t the answer. In APAC, the brands that will win in 2026 are the ones brave enough to choose focus over frenzy, writes Shufen Goh.
Creative Minds: Jin Bae on Jordans and the art of seeing what others miss
The associate design director at RGA Australia picks 11 questions to talk Jordan Brand, growing up drawing comics, creative discipline and learning not to overthink life.
Campaign Asia-Pacific's 50 Over Fifty: Entries open
The awards return to celebrate experience, leadership and mentorship and challenge ageism in the industry.
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As risks grow for Jeju’s famed women sea divers, a tech lifeline steps in
South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers within seconds in medical emergencies.
Spikes Asia 2026: Meet the Design & Industry Craft jury president
Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
The 2025 Wrap: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
40 Under 40 2025: Min Roldan, DDB
From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.
The 2025 Wrap: Work that captured the industry's heart
From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
Spikes Asia 2026: Meet the inaugural Creative B2B jury president
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.
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