Creativity
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.
Mentos unleashes 'Fizzooka' rocket launcher for Fortnite Creative
Campaign was created by BBH London.
Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
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In marketing, it is better to be interesting than right
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
Cheil and Digitas take home top honours at Kam Fan Awards 2024
Hong Kong’s biggest night in advertising celebrated bold creativity and industry excellence, with top honours awarded across agencies and brands. Here’s a breakdown of the key winners.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
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Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity
BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
Hari Raya 2025: The APAC campaigns you need to see
This year's roundup begins with standout films from Indonesia, Malaysia, Singapore, and Pakistan, with more to come.
Snap’s global AR creative lead on turning ads into invitations
With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.
AFL invites a younger generation to the world of 'pigeon interference' and 'legendary speccys'
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
Move and win roundup: Week of March 17, 2025
Havas, EssenceMediacom Brisbane, We Are Social, oOh Media and more in this week's people moves and account wins round-up.
VCCP bags global creative account for Wimbledon
Campaign content will run on TV networks around the world including India, Australia, and China.
Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs
Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?
Lewis Hamilton welcomed to Ferrari and Italy with non-alcoholic beer from Peroni
Created by McCann London, the film marks the start of The Italian Way campaign
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Creative Minds: Why Kelly Phan thinks creativity should feel like home
RGA Sydney’s Kelly Phan on discovering creativity via Illustrator and why she will never be a fashion designer.
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
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