Creativity
Creative Minds: Anthony Cassidy is waiting for a chance to set an ad to a Louis Prima soundtrack
The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.
Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
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Inside the collapse of Indonesia’s most promising creative network
EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.
Why music still matters in modern branding
In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
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Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Spikes Asia Awards 2025: Campaign picks its favourite contenders
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.
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Out-of-phone: What happens when creator content leaves the feed?
EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
Why creative jealousy is the best compliment
Work that makes you jealous is the work that makes you better, says TBWA MCR’s Becci Nadin
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AKQA announces global leadership appointments amid ongoing restructure
Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.
Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
Forget templates—Canva wants to run your whole campaign now
Unveiled at its 2025 Canva Create showcase in Los Angeles, the platform’s latest tools go beyond design—bringing AI-fuelled production, code-free interactivity and cross-platform localisation into one ecosystem aimed at full campaign execution.
Cathay flies over Hong Kong's former airport for nostalgic stunt
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
Google's AI-powered video platform Veo 2 integrated into Brandtech’s marketing platform Pencil Pro
Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.
Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024.
How Japanese car brands can race past US tariff adversity
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
Microsoft's 50th anniversary campaign veers away from nostalgia
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
New awards initiative from Defender supports conservation and humanitarian charities
The award covers seven countries including Australia and Japan.
Creative Minds: Nuno Alves believes creativity is less about knowing how to draw and more about strategic problem solving
With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
No minibar? No problem. CCIA NSW helps hotel lovers brave the wild
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
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