The event, produced by Branded, in association with Casbaa, is a breakout business event exploring new opportunities for online content viewing, multimedia strategies and new business models.
The Digital Matters programme draws on the synergies between digital music and video services, and is a platform for Asian digital entertainment market leaders to share their success in engaging consumers in exciting, digital ways.
A highlight of the event, the Advertising Matters sessions, in association with Microsoft Advertising, will discuss the role of advertising as valuable content in the digital ecosystem, leveraging online and social media to generate results, and the increasing shift from campaign to conversation.
Speakers at Digital Matters 2011 include Google, MTV, Microsoft, Facebook, Nokia, SingTel, Motion Picture Association, MediaCorp, ESPN STAR Sports, TVB.com, Dell, FOX Networks, Vocanic, Tiger Gate, CBS Interactive, Akamai Technologies, Turner International and more.
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