Campaign's Agency of the Year 2024 awards concluded tonight (December 10) at The Ritz-Carlton Millenia in Singapore, celebrating remarkable achievements in media, advertising, creative, digital, PR, independent and specialist agencies, and brand communications.
The event honoured standout performers across the SEA category including Singapore, Malaysia and regional Southeast Asia. This followed the earlier ceremony in Jakarta, which recognised entrants from Cambodia, Laos, Myanmar, the Philippines, Indonesia, Thailand, and Vietnam.
Below is the complete list of Southeast Asia winners from the Singapore event.
| AGENCY CATEGORIES | ||||
| Region | Entry Category | Awards | Credited Agency | Credited Market |
| Southeast Asia | Malaysia Creative Agency of the Year | Gold | Leo Burnett | Malaysia |
| Southeast Asia | Malaysia Creative Agency of the Year | Silver | AMPERSAND ADVISORY | Malaysia |
| Southeast Asia | Malaysia Creative Agency of the Year | Bronze | Mediabrands Content Studio | Malaysia |
| Southeast Asia | Singapore Creative Agency of the Year | Gold | BBH Singapore | Singapore |
| Southeast Asia | Singapore Creative Agency of the Year | Silver | Leo Burnett | Singapore |
| Southeast Asia | Singapore Creative Agency of the Year | Bronze | McCann Worldgroup | Singapore |
| Southeast Asia | Malaysia Digital Innovation Agency of the Year | Silver | Leo Burnett | Malaysia |
| Southeast Asia | Malaysia Digital Innovation Agency of the Year | Silver | OMD (M) Sdn. Bhd. | Malaysia |
| Southeast Asia | Malaysia Digital Innovation Agency of the Year | Bronze | PHD Media (M) Sdn. Bhd. | Malaysia |
| Southeast Asia | Singapore Digital Innovation Agency of the Year | Gold | OMD Singapore | Singapore |
| Southeast Asia | Singapore Digital Innovation Agency of the Year | Silver | Leo Burnett | Singapore |
| Southeast Asia | Singapore Digital Innovation Agency of the Year | Bronze | McCann Worldgroup | Singapore |
| Southeast Asia | Malaysia Independent Agency of the Year | No Shortlist No Award | ||
| Southeast Asia | Singapore Independent Agency of the Year | Gold | The Secret Little Agency | Singapore |
| Southeast Asia | Singapore Independent Agency of the Year | Silver | UNCANNY | Singapore |
| Southeast Asia | Singapore Independent Agency of the Year | Bronze | GOODSTUPH SINGAPORE | Singapore |
| Southeast Asia | Malaysia Media Agency of the Year | Silver | OMD (M) Sdn. Bhd. | Malaysia |
| Southeast Asia | Malaysia Media Agency of the Year | Silver | Universal McCann | Malaysia |
| Southeast Asia | Malaysia Media Agency of the Year | Bronze | PHD Media (M) Sdn. Bhd. | Malaysia |
| Southeast Asia | Singapore Media Agency of the Year | Gold | OMD Singapore | Singapore |
| Southeast Asia | Singapore Media Agency of the Year | Silver | Starcom | Singapore |
| Southeast Asia | Singapore Media Agency of the Year | Bronze | UM | Singapore |
| Southeast Asia | Malaysia PR Agency of the Year | Silver | Edelman | Malaysia |
| Southeast Asia | Malaysia PR Agency of the Year | Bronze | AMPERSAND ADVISORY | Malaysia |
| Southeast Asia | Singapore PR Agency of the Year | Gold | AKA Asia | Singapore |
| Southeast Asia | Singapore PR Agency of the Year | Silver | Edelman Singapore | Singapore |
| Southeast Asia | Singapore PR Agency of the Year | Bronze | DeVries Global | Singapore |
| Region | Entry Category | Awards | Credited Agency | Credited Partnered Agency | Credited Brand Name | Credited Market |
| Southeast Asia | Southeast Asia Agency Marketer Partnership of the Year | Gold | WPP Singapore (WPP Studio X - ASEAN & South Pacific) | - | Coca-Cola ASEAN & South Pacific | Singapore |
| Southeast Asia | Southeast Asia Agency Marketer Partnership of the Year | Silver | BBDO Guerrero | - | Mountain Dew | Philippines |
| Southeast Asia | Southeast Asia Agency Marketer Partnership of the Year | Silver | Leo Burnett Indonesia | Publicis Vietnam, Leo Burnett Thailand, Leo Burnett Malaysia, Leo Burnett Philipines, Prodigious Bangkok | Mondelez International | Indonesia |
| Region | Entry Category | Awards | Credited Agency | Credited Market |
| Southeast Asia | Southeast Asia B2B Marketing Agency of the Year | Gold | McCann Worldgroup | Singapore |
| Southeast Asia | Southeast Asia B2B Marketing Agency of the Year | Silver | Transmission | Singapore |
| Southeast Asia | Southeast Asia B2B Marketing Agency of the Year | Bronze | H.E.A | Singapore |
| Southeast Asia | Southeast Asia Best Culture | Gold | BBH Singapore | Singapore |
| Southeast Asia | Southeast Asia Best Culture | Gold | IDEASXMACHINA Hakuhodo | Philippines |
| Southeast Asia | Southeast Asia Best Culture | Silver | TBWA\SMP | Philippines |
| Southeast Asia | Southeast Asia Best Place to Work | Winner | GOODSTUPH THAILAND | Thailand |
| Southeast Asia | Southeast Asia Boutique Agency of the Year | Silver | SOUR Bangkok | Thailand |
| Southeast Asia | Southeast Asia Boutique Agency of the Year | Bronze | VIRTUE Worldwide | Singapore |
| Southeast Asia | Southeast Asia Brand Design Agency of the Year | Silver | Elmwood Brand Consultancy | Singapore |
| Southeast Asia | Southeast Asia Brand Design Agency of the Year | Silver | Moonfolks | Indonesia |
| Southeast Asia | Southeast Asia Brand Experience Agency of the Year | Gold | Jack Morton Worldwide | Singapore |
| Southeast Asia | Southeast Asia Brand Experience Agency of the Year | Silver | BBH Singapore | Singapore |
| Southeast Asia | Southeast Asia Brand Experience Agency of the Year | Bronze | Moonfolks | Indonesia |
| Southeast Asia | Southeast Asia Consultancy of the Year | Gold | UM | Singapore |
| Southeast Asia | Southeast Asia Consultancy of the Year | Silver | Initiative | Malaysia |
| Southeast Asia | Southeast Asia Consultancy of the Year | Bronze | Initiative Philippines | Philippines |
| Southeast Asia | Southeast Asia Content Marketing Agency of the Year | Silver | Chemistry | Malaysia |
| Southeast Asia | Southeast Asia Content Marketing Agency of the Year | Silver | Publicis Chemistry | Singapore |
| Southeast Asia | Southeast Asia Content Marketing Agency of the Year | Bronze | Edelman | Malaysia |
| Southeast Asia | Southeast Asia Customer Engagement Agency of the Year | Silver | ADA | Malaysia |
| Southeast Asia | Southeast Asia Customer Engagement Agency of the Year | Silver | GrowthOps Asia | Malaysia |
| Southeast Asia | Southeast Asia Customer Engagement Agency of the Year | Gold | Digitas | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia Data Analytics Agency of the Year | Gold | UM | Singapore |
| Southeast Asia | Southeast Asia Data Analytics Agency of the Year | Silver | Digitas | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia Data Analytics Agency of the Year | Bronze | Initiative Southeast Asia | Singapore |
| Southeast Asia | Southeast Asia E-commerce Agency of the Year | Gold | PMAX | Vietnam |
| Southeast Asia | Southeast Asia E-commerce Agency of the Year | Silver | Performics | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia E-commerce Agency of the Year | Bronze | ADA | Malaysia |
| Southeast Asia | Southeast Asia Event Marketing Agency of the Year | Gold | GOVT Singapore | Singapore |
| Southeast Asia | Southeast Asia Event Marketing Agency of the Year | Gold | PPURPOSE | Singapore |
| Southeast Asia | Southeast Asia Event Marketing Agency of the Year | Silver | Moonfolks | Indonesia |
| Southeast Asia | Southeast Asia Influencer Marketing Agency of the Year | Gold | VERO | Singapore |
| Southeast Asia | Southeast Asia Influencer Marketing Agency of the Year | Silver | TBWA\SMP | Philippines |
| Southeast Asia | Southeast Asia Influencer Marketing Agency of the Year | Silver | UM | Singapore |
| Southeast Asia | Southeast Asia Integrated Marketing Agency of the Year | Gold | McCann Worldgroup | Singapore |
| Southeast Asia | Southeast Asia Integrated Marketing Agency of the Year | Silver | Zenith | Singapore |
| Southeast Asia | Southeast Asia Integrated Marketing Agency of the Year | Bronze | Moonfolks | Indonesia |
| Southeast Asia | Southeast Asia Market Research Agency of the Year | Bronze | BRAND-Y Hakuhodo | Philippines |
| Southeast Asia | Southeast Asia Market Research Agency of the Year | Bronze | Edelman Data & Intelligence | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia OOH Agency of the Year | No Shortlist No Award | ||
| Southeast Asia | Southeast Asia Performance Agency of the Year | Gold | Performics | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia Performance Agency of the Year | Silver | PMAX | Vietnam |
| Southeast Asia | Southeast Asia Performance Agency of the Year | Bronze | HAVAS Ortega | Philippines |
| Southeast Asia | Southeast Asia Programmatic Agency of the Year | Gold | Performics | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia Programmatic Agency of the Year | Silver | HAVAS Ortega | Philippines |
| Southeast Asia | Southeast Asia Programmatic Agency of the Year | Bronze | Havas Media Singapore | Singapore |
| Southeast Asia | Southeast Asia Social Media Agency of the Year | Gold | Publicis Chemistry | Singapore |
| Southeast Asia | Southeast Asia Social Media Agency of the Year | Silver | VaynerMedia Asia Pacific | Singapore |
| Southeast Asia | Southeast Asia Social Media Agency of the Year | Bronze | Moonfolks | Indonesia |
| Southeast Asia | Southeast Asia Specialist Agency of the Year | Gold | Starcom | Singapore |
| Southeast Asia | Southeast Asia Specialist Agency of the Year | Silver | Prodigious Southeast Asia | Southeast Asia (Singapore) |
| Southeast Asia | Southeast Asia Specialist Agency of the Year | Bronze | GOODSTUPH | Singapore |
| Southeast Asia | Southeast Asia Talent Development Programme of the Year | Gold | IDEASXMACHINA Hakuhodo | Philippines |
| Southeast Asia | Southeast Asia Talent Development Programme of the Year | Gold | IPG Mediabrands Malaysia | Malaysia |
| Southeast Asia | Southeast Asia Talent Development Programme of the Year | Silver | TBWA\Singapore | Singapore |
| PEOPLE CATEGORIES | |||||
| Region | Entry Category | Awards | Credited Agency | Credited Nominee | Credited Market |
| Southeast Asia | Southeast Asia Agency Growth Leader of the Year | Winner | TBWA\SMP | Melvin M. Mangada | Philippines |
| Southeast Asia | Southeast Asia Agency Growth Leader of the Year | Commendation | Publicis Media | Vineeth Dhruvan | Vietnam |
| Southeast Asia | Southeast Asia Agency Head of the Year | Winner | Publicis Groupe | Kate Bayona-Garcia | Vietnam |
| Southeast Asia | Southeast Asia Agency Head of the Year | Commendation | Publicis Media | Elaine Poh | Singapore |
| Southeast Asia | Southeast Asia Channel/Engagement Planner of the Year | Winner | Starcom | Marian Magturo | Singapore |
| Southeast Asia | Southeast Asia Corporate Communications/Marketing Team of the Year | No Shortlist No Award | |||
| Southeast Asia | Southeast Asia Creative Leader of the Year | Winner | Leo Burnett Indonesia | Ravi Shanker | Indonesia |
| Southeast Asia | Southeast Asia New Business Development Person of the Year | Winner | Starcom Philippines | Miko Manalo | Philippines |
| Southeast Asia | Southeast Asia New Business Development Personof the Year | Commendation | BBH Singapore | Goh Siying | Singapore |
| Southeast Asia | Southeast Asia Strategic/Brand Planner of the Year | Winner | Leo Burnett | Arielle Brustein | Singapore |
| Southeast Asia | Southeast Asia Strategic/Brand Planner of the Year | Commendation | Leo Burnett | Doungjai Sawasdee Moyon | Thailand |
| Southeast Asia | Southeast Asia Young Achiever of the Year | Winner | Leo Burnett | Nuttapol Yamkaweetrakul | Thailand |
| Southeast Asia | Southeast Asia Young Achiever of the Year | Commendation | Leo Burnett | Jia Ying Chew | Malaysia |
| Southeast Asia | Southeast Asia Young Creative Person of the Year | Winner | Leo Burnett | Vickknesh Weaver-Raj | Malaysia |
| Southeast Asia | Southeast Asia Young Creative Person of the Year | Commendation | BLKJ Havas | Guilherme Machado | Singapore |
| BRAND CATEGORIES | ||||||
| Region | Entry Category | Awards | Credited Agency | Credited Partnered Agency | Credited Brand Name | Credited Market |
| Southeast Asia | Southeast Asia AD Campaign of the Year | Gold | Wolf BKK | - | CP Chicken | Thailand |
| Southeast Asia | Southeast Asia AD Campaign of the Year | Silver | BBH Singapore | - | Income Insurance | Singapore |
| Southeast Asia | Southeast Asia AD Campaign of the Year | Bronze | Silver Machine Digital Communications, Inc. | Dentsu X | VILLARICA | Philippines |
| Region | Entry Category | Awards | Credited Brand Name | Credited Market |
| Southeast Asia | Southeast Asia Brand of the Year | Winner | Income Insurance | Singapore |
| Region | Entry Category | Awards | Credited Brand Name | Credited Nominee | Credited Market |
| Southeast Asia | Southeast Asia Marketer of the Year | Winner | VILLARICA | Hans Lerwyn Villarica | Philippines |
| REGIONAL AWARDS | |||
| Region | Entry Category | Awards | Credited Agency |
| Southeast Asia | Southeast Asia Creative Agency of the Year | WINNER | Leo Burnett |
| Southeast Asia | Southeast Asia Digital Innovation Agency of the Year | WINNER | Leo Burnett |
| Southeast Asia | Southeast Asia Independent Agency of the Year | No Winner | |
| Southeast Asia | Southeast Asia Media Agency of the Year | WINNER | OMD |
| Southeast Asia | Southeast Asia PR Agency of the Year | No Winner | |
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